Your website is the most important element of yoursmall business marketing mix. It’s more important than a brochure or a business card. Let’s face it—few people are using the yellow pages to find vendors these days, so your no. 1 job is to make sure that your customers can find you on the Internet. So how do you market your website to build your business and get more customers? Here are 10 tactics:

1. Fortify Your Home Base. Make sure your site is professional looking, and that all the links work! Have clear information on how people can hire you and complete contact details, and use a contact form. Make sure that you have three to five ways to engage potential customers once they arrive at your site.Examples: Offer them a free monthly e-newsletter, give away a free chapter download of your book or e-book, orask them to sign up for the RSS feed of your blog.

2. Develop a Blog. Make sure that you know the search terms customers will use to find you online. Once you have this information, you should develop content that specifically addresses their needs. Create a content strategy with articles, videos and audio clips that answer questions and provide solutions. You must blog two to three times a week to be taken seriously and to stay on your customers’ minds. The more the better. Producing quality content is your best website marketing strategy.

3. Use Keywords Intelligently. It is important that you know your top 5 keywords. It is particularly important to place the words in the titles of your blog posts. They should be used throughout the website content too, but be careful not to overdo it. You want to make sure that you do not turn off your target audience or search engines by stuffing your site with unnecessary keywords.

4. Offer a Free Giveaway. You should create a special report from your signature content that you give away for free in exchange for an email address. It should be your best stuff. You will never get a client to do business with you if you start the relationship by giving them junk.

5. Use SEO. SEO or Search Engine Optimization is the process of improving the visibility of awebsite in search engines via “natural” or un-paid search. Your activities boost your online brand and you drive traffic to your website.

6. Set Weekly Goals to Obtain In-bound Links. Ten to 25 links per week is a good number. List yourself in business directories, comment on blogs and send out press releases to help achieve your weekly goals. SEO optimization is highly reliant on in-bound link numbers, but quality of where the links come from is important, too.


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