NEW YORK, Dec. 19, 2014 /PRNewswire-iReach/ — Avatar New York, an award winning New York web design agency, discusses the top 5 myths commonly associated with web development.

Web development projects can either be an invigorating experience or a complete headache. This all depends on how business owners collaborate with the web developers and how the scope of work is communicated. Without clear communication, projects fail to meet deadlines and sometimes exceed budgets.  However, it is extremely important that business owners understand the amount of time and expertise that is required for even a “simple” web design project.

Todd Johnson, managing director of Avatar New York, a leading New York web design company, says maintaining communication and patience is key when beginning a web development project. “The business owner and the developer have to be on the same page,” he explains. “That’s why it’s essential to clearly communicate ideas, goals and deadlines. Many business owners don’t know how long it takes to create a smart website. There are a few big misconceptions about web design that must be squashed in order for business owners to understand the complexity of the development process.”

Johnson outlines the top five myths of web design:

  1. Designing a website is easy. “Because simplistic designs are trendy now, many people think that it doesn’t take much time to build a website,” he says. “They have no idea how much skill and time it takes to create a solid business website with multiple pages, slick layout, online shopping cart, easily updated blog, or a live chat. Web development projects can span for weeks, even months.”
  2. Anyone can build a website. “There are programs and platforms that can build basic websites, which anyone can use for a fee,” Johnson explains. “However, these websites lack the ingenuity of a custom layout and intelligent coding, which can lay the groundwork for an website that will serve your business for many years to come. You cannot expect a generic website building platform to facilitate the same features as a custom page built by a trained developer.”
  3. Websites are maintenance free. “This is one of the biggest myths of all. The Internet changes, and so should your website. Your website should be consistently monitored for functionality,” he explains. “It’s also important to update the content periodically for relevance and SEO purposes.”
  4. Other employees should be involved in the process. “Only the developers and the company liaison or business owner should be working on the project,” Johnson says. “Sometimes, too many people can confuse business objectives and hold up the process. It’s best to have only a few people involved in the process besides the developer.”
  5. Business owners decide on the design. “While developers may not be experts in your industry, they are experts in understanding how the Internet works. While web design is a collaborative process, business owners need to trust the developers to stay on brand and adhere to the original vision,” he says. “Developers understand what’s trending, what works, and what doesn’t work, and sometimes business owners need to take a step back.”

Avatar New York is an innovating, award winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York’s top tier designers have the ability to create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713,

News distributed by PR Newswire iReach:


SOURCE Avatar New York 

Read more:
Follow us: @virtualstrategy on Twitter | VirtualStrategyMagazine on Facebook