Pinterest has been the topic of social media conversations since it burst onto the social scene, but now the conversation has now evolved into how to use Pinterest for business.
I recently sat in on a panel focused on social media in 2013 and one of the comments made was that the only people who use Pinterest are planning a wedding. I beg to differ on that one. Pinterest is the third largest social network in the world. I think it’s time that businesses figure out a way to use it to connect with customers and help build their brand. However, the question still remains, how do you use Pinterest?
Here are 5 ways on how to use Pinterest for business
1) Start simple. If you don’t have the “Follow” or “Pin It” button on your site, get it up there. Check out Pinterest’sGoodies page to find what you need and select the option that works best for you.
2) Create “Pinnable” content. Finding the right imagery or content sounds like a daunting task, but it can be very simple. Depending on your business you have a couple of options.
- If you’re an e-commerce retailer, focus on the imagery and photos of your product. Get creative and have fun.
- Lead generation focused business can also have fun. If you have a lot of content or write a blog post, incorporate a photo and encourage readers to pin it. You can also share industry stats via imagery as well.
3) Promote your Pinterest boards. This isn’t the typical “if you build it, they will come” scenario. You need to encourage your customers to actually use the Pinterest buttons you’ve setup on your website. Intertwine your Facebook, Twitter, and Pinterest presence by talking about your newest board or favorite pin through tweets, status updates or even subscribing to a third-party app to display your Pinterest account on your Facebook page.