Most if not all bloggers install the famous Alexa toolbar in their browsers to test theirblogs and sites, and to put eyes on page loading time, but is Alexa toolbar is the ideal tool for page speed? for now the Alexa Toolbar used essentially to find the site traffic, this is the first function that people use in that toolbar, but what about thee average page speed?

The Alexa average load time in Toolbar

If you test your blog speed with one of the popular tools like Google Page Speed Insight , or Pingdom you will find different conclusions, the mean raison is that each tool uses its own parameters to test any website page speed and give a score from 0 to 100.

Now to make my own test and find which is the exact page speed tool tester, I will test one of the fastest pages on the web, It’s Google .com, it’s a simple page without images in general, but sometimes  you ill find on the Google homepage an image for popular person’s birthday as today, but in general this page loads fast, and we can use it to compare results.

Test with Alexa toolbar in Google Chrome


First, I will test The Google .com page directly in the Alexa average load time (toolbar), the average loading time from the Alexa toolbar is 1.8 seconds, and conclude that 54% of all sites are faster than!!! so if we say that the Alexa test is true, we should conclude that 54% of internet sites has a white page, or with a few words to be faster than ( page has the minimum content).


Now let’s say that Alexa has the true result and half the website has less content than, I will test the same page with Google insights.

Google Page speed test

google page speed


As you can see in this test, Google has a score of 92% for mobile devices and 98% for desktop. Make your own conclusion and compare it with your experience when opening page in your browser.


Test with

page speed test with


With Pingdom test tool, Google homepage has a score of 82% and marked as Faster than 93% of all websites, it’s completely different from the Alexa score and result, at the same time the loading time is 0.78 second with image and some few Java scripts. Please remember that is a simple search box in most of the days, so less than 120 kilo bits in general. As you can see, the Pingdom test is near to the logic, the page is Fast.  page speed test result


website speed test with Gtmetrix

For this page speed tool, the score for the same web page (as all other tools) is 98% and 97 for the YSlow Grade. now ask yourself, is this result logical or  not and open Google home page to compare, it loads fast?

With all the Three tools, the google home page is fast, and logical result compared to what we see as human in our browsers, but Alexa has its own result which is illogical at all.

Why the Alexa test is different

Alexa toolbar is not an exact method to test any website page speed, simply because it’s script on the website (if you have one) will first be loaded with the website page, and then send its own statistics to the Alexa server, but that code will take time to do all that, so the result will be done with additional time (seconds).

So, the Alexa toolbar will be active only when all the Java scripts are completely loaded, then send statistics to Alexa server.

All the other tools that I used test the page speed on their own servers without waiting for java scripts, so the result will be more near to the exact loading time, at the same time their score are logical to reality.


All the above page speed test tools use different parameters to rank a page loading time and compare it to other sites, Alexa average time test is an other tool with its own parameters but with illogical results, the mean raison for this is the toolbar itself, there is an additional time added to the page loading time. My own conclusion is that Alexa is the best tool to test a website traffic, but not to test its page speed.

What you think about the Alexa average time when compare it to real results?


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