September 21, 2018
In doing research for this writing I found information a bit vague especially when you’re unsure where to begin. So, let’s start. The point of your website is to bring attention to your business, whether it’s a service or product it’s the first place people and customers will see. It is important that it is right.
1. Go through every single page “again”
Make sure your wording and copy make sense. We’ll get into copywriting later, but make sure your links function, subscription apps work, pages load, contact info is correct and functioning properly.
2. The important thing is to FEEL GOOD about your site
Your confidence and excitement will exude and cross over to viewers, prospects, customers. This is important because YOU are promoting your business. The website is merely a tool to accomplish. If you have doubts about your site or not sure about something, it will come across and can be damaging for sales and connections.
3. Testing is very important
Make sure your site looks great in all browsers, tablets, phones. I always send my sites to friends to get impressions. Don’t take criticisms to heart because everybody will likely say something, don’t let it bother you unless it really is something important that should be included or taken out.
4. Get your social media pages up and ready
Facebook, Twitter, LinkedIn, Instagram are key must-haves. Get your header images together to match your site, I advise not to worry about promotions at this point, that’ll come later. Start your branding building and following. Link with people you know, wish to know, make announcements of your new site digs with PR releases, entice with what’s coming.
A blog is a very effective way you can share information and establish yourself as an authority in your business. Even if you’re providing products, you can talk about products in your blog. For business, you can write about ideas, things you know, helpful advice. Share everything on your established social media base. Get as much input, involvement, interaction as you can.
6. You’re now gaining traction
Do not become discouraged if the doors are not banged down while you’re building and establishing, things take time. Be and keep patient and at it. Keep making contacts, connections, get others to share what you share.
7. Oh Yeah, you have a business to run!
Either you’re going to have to delegate tasks or do it yourself. Outside networking, sales calls, production, office, all take huge amounts of time and you’re going to be quite busy for a while. But find ways to balance, I’ve found not rushing expecting instant results work best.
8. Now your marketing
Since you’re making contacts, you should be acquiring email addresses and contact info. I personally don’t like bombardments every day from companies, I understand the process, they’re trying to brand themselves so when you do need something they offer you’ll think of them. But that’s a double edged sword, because there’s competition and who’s running the best sale and best value for the purchase. This is a whole different area, your website is a vehicle to deliver your marketing. I wholeheartedly suggest you get the basics down in beginning and not be caught off guard with something not working or not quite right in the middle of a marketing campaign, that can be quite embarrassing and damaging.
10. Business Operation
From time now passed you should have a pretty well-grounded routine of daily work habits and comfortable with. Now it’s time to start “thinking” about expanding your web presence. This is called SEO (Search Engine Optimization). There’re many ways to go about this, you can research the best ways that fit your business, or you can contract it out. SEO can get very expensive, very quickly, you really need consulting first, then try steps to find out what works best for your business, you and your budget.
11. Ask for Testimonials, Referrals, Endorsements
When you do a great job and clients are satisfied ask them to send a note and post on your site prominently. The flip side, the bad clients the one’s hard to deal with seeking more than what agreements were, etc. they will bad mouth your business regardless to what level of service you provide them. This is an area here you should research and find best methods you’re comfortable with handling, all I can say is don’t lose it and curse them out, that can turn out not benefiting. Even with slow payments, research to find best ways, I’ll write about these areas later.
12. From these points, you should be doing well with your website
You’ve covered the basics and can grow comfortably. Always know the Internet is a constant learning experience. I suggest you get on reputable business email lists who share valuable information you can apply. The biggest thing I can say and to take away is not to become overwhelmed. If something is not going the way as planned, step back and find out what happened, what caused and fix accordingly and quickly.
Hope these points give important tips on what to do with your website. Remember, the website represents you and your company. Treat it with the utmost respect and it will return the favor and you will get security with customers trust. Give It All Ya Got!