Tweet NakedMaster the Art of Authenticity and Social Appeal

Social media marketer Scott Levy dares you to start stripping—lose your scripted messages, come out from behind your logo, and reveal some reality to increase your social media impact and finally start seeing results.

Presenting a fresh perspective on a common challenge, Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites you to create the same magnetism that pulls reality TV viewers in and shows you how to use same tools: transparency, authenticity, and a human element.

Learn how to use social platforms to tactfully share, or bare, your brand, inciting consumer action. Discover how to strip your social media strategy down to what works for your brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms.

Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting your brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams.

Master what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.

This book not only covers advanced Twitter strategy but social media strategy that applies to all social media platforms as well.

About The Author

Scott Levy, @FuelOnline, is the CEO and President of Fuel Online. He has been specializing in Internet marketing for over 15 years. Having pioneered many of the techniques and discovery over the years, he is a respected speaker and consultant. His writing can be read in Forbes, Entrepreneur magazine, CNN, and other leading publications.

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