mobileI can’t get enough of mobile apps. Every time I hear about a new one, I immediately download it. The prospect of a new app with new functionality excites me the way a little kid gets excited to have ice cream or candy.

Now that I’m a marketer, I’m always looking for apps that go beyond the flashy and cool functionality and can make my work easier. I look for apps that make me more efficient and effective as well as ones that help me stay connected to my job.

So by now you may be thinking, “So what? I have all the social media apps too. I’ve got Twitter, Facebook, LinkedIn, etc.” But I’m not talking about those apps — I’m talking about the apps that can considerably improve your marketing game.

Not sure what I’m talking about? Continue reading below, as I’ve compiled a list of 12 mobile apps that you, as a marketer, should be downloading today.

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